As  you will notice from the description of his10 Fundamentals, Brad Gessell is a man of very few words. Here are some basic things to know about him: Brad is a technology professional that prefers Pepsi over Coke, The Red Sox over the Yankees, and no sauce on his sandwich thank you very much.  In the event that you do talk to Brad, he will leave likely leave you with you his favorite send off..."Roll Tide".